Source: Collective Evolution
If you are living in America, chances are you’re familiar with the little pink ribbons. They seem to be plastered on everything — from makeup and jewellery to gardening tools and even buckets of fried chicken. But at least they are for a good cause. If we see this symbol and purchase these products, that means we are supporting breast cancer research, right?
Well, surprise, surprise — that is exactly what you are meant to believe and an example of marketing at its finest. It is truly sad to realize how much power marketing and advertising campaigns have over us.
Considering that about 1 in 8 women will develop breast cancer in her lifetime, the Breast Cancer Foundation represents a noble cause that certainly deserves money for research and treatment. Unfortunately, their efforts only appear honourable on the surface; in reality, the multi-million dollar company behind those pink ribbons — the Susan G. Komen Foundation — puts less than a dime of each dollar toward actually finding a cure for breast cancer. And that’s just the beginning of the problem.